技能成功是营销人员需要跟上不断变化的迅速变化的数字营销和媒体环境。识别关键埃斯特informe问题,挑战和机遇的市场营销,扩大对Econsultancy的 现代的营销模式(M3) 通过检查所需技能是成功的营销组织。  

It is based on a series of in-depth interviews with marketing leaders from brands as diverse as Aviva, Malibu & Kahlua and Panasonic, alongside a quantitative study of over 500 marketers and a review of the academic 和 professional l它erature related to marketing skills.