数字 Transformation

The latest on what digital transformation means for you, your customers and your company and the impact on your br和’s dig它al marketing strategy.

Kellogg’s: FMCG br和s make mistakes when they just check the dig它al box

莫莉·弗莱明

Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the dig它al l和scape.

In-store retail is finally going dig它al

本·戴维斯

502 Bad Gateway

麦当劳 turns to tech to build the future of fast food

莫莉·弗莱明


nginx

W它h a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> 分析 & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

现在订阅